AICE Media Studies

As a class activity we walked through "Art of the Title" to get some font, color and title ideas for our genre of film. I learned that comedy genre films have more colorful and bold fonts that pop out at you; while, mystery genre films have more neutral colors and simple fonts so that the background is captured. Since my group is doing a drama, mystery, suspense film, we looked at multiple opening credits to movies such as "Skyfall", "Split", and "Grease". A title sequence that I thought was done well was "Skyfall" because it was basic, yet eye catching. This sequence consisted of white letters, bold font, and very colorful and adventurous backgrounds. The website provided additional comments to the title sequence such as "following the new direction of the franchise: modern, relevant, big." This comments aids to explain why they chose the plain, white font for their titling. Additionally, Daniel Kleinman, the main title desig...

The film "Escape Room" appeals to teenagers and adults since it is rated PG-13. Our film targets teenage girls and adults, and relates to issues worldwide. Additionally, our film is also a comedy/drama genre that has some comical dialogue and conversations that teenage girls would normally have, so that people laugh and stay inclined to watch the rest of the film. "Escape Room" is a drama/mystery genre film that keeps the audience engaged with cliff hangers and dramatic/intense action scenes about survival and death. Our target audiences are similar because teenagers and adults love going to see movies that will keep them on the edge of the seat the entire movie and have them anticipating the next move. The film "Escape Room" marketed their film by having Columbia Pictures promote their social media uses and having a real life 360-degree video of the escape room out for the public to view. Columbia Pictures used social media outlets such as Instagram hasht...

The film "The Irishman" appeals to all age groups, but mainly older men and younger women. This is a history movie, so it attracts an older crowd who experienced the same events as the characters in the movie did. Also, it captures the attention of younger women because they are featured throughout the film and they did not experience the same events as the older men did, so they are inclined to learn about the past. Our movie, "Girls Night", is a drama, mystery, suspense, and comedy film that targets teenage girls and men. "The Irishman" is a drama, mystery, and suspense film with use of intelligent humor throughout. The film "The Irishman", also uses foreshadowing throughout the film to keep the audience engaged and lines of dry humor to keep the audience laughing. Our target audiences are similar because teenagers go see movies with vulgar language and men go see movies about events they have experienced in their lifetime. "The Irishman...

The film "The Heat" appeals to all age groups, especially teenagers because of the comedy and the dialogue. Our film is a mystery and comedy genre that appeals to teenage girls all over the world, and deals with real life issues. "The Heat" uses foreshadowing through the film to keep the audience engaged and lines of comedy to keep the audience laughing. Our target audiences are similar because teenagers go to comedy movies to see and hear the vulgar jokes with their friends, and to mystery movies to see if they get scared. The film "The Heat", marketed their film by the use of billboards and social media. They used YouTube to market their trailer and inserted the trailer into movies of similar genre so people would be more inclined to watch their film. Persuasive techniques such as appealing to people's pathos were used to make them laugh at times during film and feel bad for the main characters at times. Social media such as YouTube and a Facebook fa...

Our film targets teenage girls in high school. This film is videoed in a high end mall with many upper class stores. We plan to have this movie available throughout the United States and many English speaking countries. These days, teenage girls love going to the mall with friends, shopping and having sleepovers, so they would have an interest in watching this film. Our target audience is limited to teenage girls and not boys because of the content of the film such as having a male stalker, sleeping over, as shopping together at the mall. I believe this film is targeted to the younger population because of our dialogue and horror movie scenes. These scenes relate to the everyday lives of teenage girls and make it easy to follow. I think our audience will be drawn in with the scenes of the stalker leading up to him confronting Lily at the car. This will keep them on the edge of their seats and anticipating what’s to come next. Additionally, our audience will love the opening scene at th...

Before our final submission, we plan to make a few revisions to improve our film. Our group wants to re-shoot the beginning of the film and make longer takes instead of the short takes they are now, in order to slow down the pace of the film. We also want to make the stalker more present throughout the film so it is easy for the audience to follow. Additionally, we will be adding incidental music to add suspense as the stalker closes in on the teenage girl. I think that when we are re-shooting the mall scene for the beginning of our film, we need to make it seem more natural and really focus on the stalker walking behind the group of girls and following them out of the mall. The more scenes of the hooded stalker, the more the audience will understand the foreshadowing and the plot of the film. We also are going to change the font size of the text so that it fits better with the new edits and makes it flow. All of these changes will improve our film because they will better portray th...

With our film being classified as a horror/mystery and drama genre our film used conventions such as short takes, dark lighting, and foreshadowing to add suspense. These conventions were purposely used to make the audience aware of the stalker, while the characters in the film had no idea they were being followed. The stalker in our film wore dark clothing and struck at night, which is very conventional in horror/mystery films. Throughout our film we used incidental music to create a sense of suspense and unknown among the audience. Short takes were used near the end of the film to intensify the mood of both the viewers and the characters because it goes from slow to heart- racing. Our film focuses on teenage girls for our target population and social group. Today, teenage girls believe they do not need protection and are somewhat clueless. This film captures the idea that teenage girls are less aware of their surroundings and that they walk alone at night when they shouldn’t. The ...