Audience Engagement Research-Escape Room

The film "Escape Room" appeals to teenagers and adults since it is rated PG-13. Our film targets teenage girls and adults, and relates to issues worldwide. Additionally, our film is also a comedy/drama genre that has some comical dialogue and conversations that teenage girls would normally have, so that people laugh and stay inclined to watch the rest of the film. "Escape Room" is a drama/mystery genre film that keeps the audience engaged with cliff hangers and dramatic/intense action scenes about survival and death. Our target audiences are similar because teenagers and adults love going to see movies that will keep them on the edge of the seat the entire movie and have them anticipating the next move. The film "Escape Room" marketed their film by having Columbia Pictures promote their social media uses and having a real life 360-degree video of the escape room out for the public to view. Columbia Pictures used social media outlets such as Instagram hashtags and YouTube trailers to promote their film. The real life 360-degree video of the escape room the characters were in increased the viewings of this film and the digital engagement worldwide on mobile devices. Persuasive techniques such as leaving the trailer to end with a cliff hanger made people more inclined to watch the film to find out how it ended, and the use of the 360-degree video of the escape room interested people into figuring out who died and who escaped. Furthermore, social media outlets such as YouTube, Instagram, and billboards all around the world were used to promote this mysterious film. To market my film, I would place my movie trailer in movies with the same genre and similar target audiences' to grab the attention of the viewers and make them more inclined to see my film. I would also use social media outlets such as YouTube, Facebook, and Instagram to promote my film with the use of hashtags and fan pages. Lastly, I would conduct interviews with the main stars and directors to answer any questions the viewers have, in order to keep the audience intrigued.

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Third Quarter Submission

For our quarter three submission we revised some parts of our film. We re-shot the beginning of our film to slow down the pace of the film. We also added new fonts and coloring in the beginning of our film for our names and opening title, to have special effects and make it more personal. Our original titles were red and had no effect, so this time we added a pop-in special effect for "Girl's Night" title to create a theme for the film. Additionally, we added incidental music at the end of our film to create suspense and mystery. All these revisions were made to add a sense of reality and more suspense throughout our film. Throughout this new submission I learned how to edit sound and put it in the film, how to add special effects to titles, and how to work with PremierePro at a higher level.

Audience Engagement Research-The Irishman

The film "The Irishman" appeals to all age groups, but mainly older men and younger women. This is a history movie, so it attracts an older crowd who experienced the same events as the characters in the movie did. Also, it captures the attention of younger women because they are featured throughout the film and they did not experience the same events as the older men did, so they are inclined to learn about the past. Our movie, "Girls Night", is a drama, mystery, suspense, and comedy film that targets teenage girls and men. "The Irishman" is a drama, mystery, and suspense film with use of intelligent humor throughout. The film "The Irishman", also uses foreshadowing throughout the film to keep the audience engaged and lines of dry humor to keep the audience laughing. Our target audiences are similar because teenagers go see movies with vulgar language and men go see movies about events they have experienced in their lifetime. "The Irishman...

Casting

Our main character for this film is a girl named Lily. In the story, she is the hostess of the sleepover and the driver of the car home. Lily is described as a very happy person who likes to adventure with friends. To play this role we chose a girl named Lily Sikorski because she is very outgoing, loud, and has a big personality. In this film she is the teenage girl who is scared by a man in a black hoodie. We knew that Lily had a very projective voice and does not get stage fright in front of the camera or crowds. She was the perfect fit, us the directors, had in mind for our protagonist. Our next character was Lizzy, Lily's friend. We wanted to make it seem realistic, so we chose actual real life friends of Lily's for the film. Lizzy was picked for this role because she is very social and is funny. Additionally, our next character, Annalise, is playing the role of Lily's friend. She was picked for this position because she is the quiet one of the group and looks out for u...

AICE Media Studies

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