How does your product engage with audiences and how would it be distributed as a real media text?
Throughout my audience engagement research I learned a lot about how to appeal to your audience and how to grab their attention. One of the things I learned from researching the movie The Heat, was that appealing to peoples pathos made the audience laugh and feel sad at certain points throughout the film. This technique is great to use because it keeps your audience engaged and interested all throughout the film. Another technique I learned from researching the movie The Irishman, was that using foreshadowing throughout the film keeps the audience intrigued and more willing to watch the entire film.
After conducting my research on how films market their product, I have found out that social media outlets such as Facebook and YouTube were used to promote the film. Also, interviews with the main characters and directors help endorse the film; along with having billboards up all around the country to engage the viewers through visuals. To market our film, we plan to create a fan Facebook, Instagram, and Twitter page for our audience to follow along with and keep updated on events and dates. These pages will include dates of movie premieres, meet and greets with the actors, background information on the actors, and cliff hanging trailers to keep the viewers engaged. We will also utilize the use of interviewers on the main actors and the directors to answer questions the audience might have, and to give insight on how and why they chose to create this film. Additionally, my group will market our film through the use of our trailer in similar genre movies on YouTube, and we will have billboards all around the country to act as a visual aid for the viewers to look forward too. This marketing plan will be effective in reaching our target audience because most of the plan is online and uses social media in one way or another, so it will be easy accessible for teenage girls.
Instagram: To begin our marketing process for our film, we first created an Instagram page because it gets the attention of our main target audience of teenage girls. Instagram is used more by younger people and has over 1 billion active users, so it directly informs our target audience and grabs their interest.
Based on my distribution research from movies such as Pitch Perfect 3, 47 Meters Down and The Hunger Games: Mockingjay- Part 2, which all have similar genres as mine, I plan to distribute my film the traditional way. This includes having the film in the theaters for 90 days, then have it available for purchase on Netflix, Amazon Prime, Hulu and On Demand. Additionally, I would hire a sales agent to get the movie promoted, create an online following through Twitter, Facebook and Instagram, and cut a thrilling trailer that would captivate the audience. The sales agent I hired would represent my film at markets and festivals, introduce my film to potential distributors, and sell my film to networks. My movie trailer would consist of incidental music and scenes from the first ten minutes of the film that establish the tone, characters, setting, genre and originality. These methods will allow us to target our main audience of teenagers and increase our profit as much as possible. This distribution plan would be effective in reaching our target audience because it uses technology and social media outlets to distribute, which is what teenage girls are most familiar with, so it will be easy for them to access.
Throughout my audience engagement research I learned a lot about how to appeal to your audience and how to grab their attention. One of the things I learned from researching the movie The Heat, was that appealing to peoples pathos made the audience laugh and feel sad at certain points throughout the film. This technique is great to use because it keeps your audience engaged and interested all throughout the film. Another technique I learned from researching the movie The Irishman, was that using foreshadowing throughout the film keeps the audience intrigued and more willing to watch the entire film.
After conducting my research on how films market their product, I have found out that social media outlets such as Facebook and YouTube were used to promote the film. Also, interviews with the main characters and directors help endorse the film; along with having billboards up all around the country to engage the viewers through visuals. To market our film, we plan to create a fan Facebook, Instagram, and Twitter page for our audience to follow along with and keep updated on events and dates. These pages will include dates of movie premieres, meet and greets with the actors, background information on the actors, and cliff hanging trailers to keep the viewers engaged. We will also utilize the use of interviewers on the main actors and the directors to answer questions the audience might have, and to give insight on how and why they chose to create this film. Additionally, my group will market our film through the use of our trailer in similar genre movies on YouTube, and we will have billboards all around the country to act as a visual aid for the viewers to look forward too. This marketing plan will be effective in reaching our target audience because most of the plan is online and uses social media in one way or another, so it will be easy accessible for teenage girls.
Instagram: To begin our marketing process for our film, we first created an Instagram page because it gets the attention of our main target audience of teenage girls. Instagram is used more by younger people and has over 1 billion active users, so it directly informs our target audience and grabs their interest.
Based on my distribution research from movies such as Pitch Perfect 3, 47 Meters Down and The Hunger Games: Mockingjay- Part 2, which all have similar genres as mine, I plan to distribute my film the traditional way. This includes having the film in the theaters for 90 days, then have it available for purchase on Netflix, Amazon Prime, Hulu and On Demand. Additionally, I would hire a sales agent to get the movie promoted, create an online following through Twitter, Facebook and Instagram, and cut a thrilling trailer that would captivate the audience. The sales agent I hired would represent my film at markets and festivals, introduce my film to potential distributors, and sell my film to networks. My movie trailer would consist of incidental music and scenes from the first ten minutes of the film that establish the tone, characters, setting, genre and originality. These methods will allow us to target our main audience of teenagers and increase our profit as much as possible. This distribution plan would be effective in reaching our target audience because it uses technology and social media outlets to distribute, which is what teenage girls are most familiar with, so it will be easy for them to access.
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