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Marketing Plan

After conducting my research on how films market their product, I have found out that social media outlets such as Facebook and YouTube were used to promote the film. Also, interviews with the main characters and directors help endorse the film; along with having billboards up all around the country to engage the viewers through visuals.

To market our film, we plan to create a fan Facebook, Instagram, and Twitter page for our audience to follow along with and keep updated on events and dates. These pages will include dates of movie premieres, meet and greets with the actors, background information on the actors, and cliff hanging trailers to keep the viewers engaged. We will also utilize the use of interviewers on the main actors and the directors to answer questions the audience might have, and to give insight on how and why they chose to create this film. Additionally, my group will market our film through the use of our trailer in similar genre movies on YouTube, and we will have billboards all around the country to act as a visual aid for the viewers to look forward too. 

Instagram: To begin our marketing process for our film, we first created an Instagram page because it gets the attention of our main target audience of teenage girls. Instagram is used more by younger people and has over 1 billion active users, so it directly informs our target audience and grabs their interest.







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