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Traditional Distribution

Traditional distribution for films consists of finding a good sales agent that would represent your film at markets, film festivals, introduce you and your film to distributors, and try to sell your film to networks, hotel chains and airlines. Many films are sold combined with other films of the same genre as a bundle for one flat fee. In the independent film making world, hybrid distribution is making waves. What it means is that films have limited run in cinemas and right after that make their way to one of the VOD platforms. Additionally, traditional distribution encourages an online following to promote and assist the release of the film. Cutting a great trailer for your film is a key component to grab the attention of the viewers and make them want to come watch the film. For standard release, a movie is first released in a movie theater, for approximately three months, then released to VHS and VOD services. After an additional number of months, it is usually released to Pay TV, and approximately two years after the initial release date, it is made available for free-to-air TV. Traditional film distribution has been around for decades and seems to aid in getting the audience to watch the film.

To distribute my film, I would use some aspects of the traditional film distribution. These aspects would include hiring a sales agent, create a huge online following, and cut a great trailer that would captivate the audience. The sales agent I hired would take care of representing my film at markets and festivals, introduce my film to potential distributors, and sell my film to networks. To build up my online following, I would create Instagram, Facebook and Twitter accounts to maximize my following and keep the audience updated on release dates and important information related to the film. My movie trailer would consist of incidental music and scenes from the beginning ten minutes of the film that establish the characters, tone, setting, genre and originality. Cutting a great trailer would leave the viewers on a cliff hanger and draw them in to watch the entire film.

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